See the Impact

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The power of Nudge is how integrated it is in the workday and the daily, tangible impact it makes for frontline workers. Our idea for this route is to show the normal behind-the-scenes data alongside the frontline workers it helps guide, connect, and empower. This will help us bring to life the two-way relationship between information, technology and data, and real people and actions.

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We want to use animation to show how you are nudged in the right direction. 

Creative Director - Henno Reyneke

Art direction - Grethe Messenger

Copywriter - Sam Newgate

Design - Devin Terrey
Animator - Lucia Ducelson