Tasked with the client's provided consumer insights, we were commissioned to craft a digital and social media campaign with the goal of driving awareness for both the KitKat Chocolatory event and the 'Create Your Own Break' product.

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Our approach involved generating excitement during the awareness phase by showcasing the extraordinary lengths one would go to 'MAKE YOUR BREAK' and escape to the KitKat Chocolatory. We supported this with informative details about the event, creating an enticing proposition that would encourage audiences to do anything to 'MAKE YOUR BREAK'.

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In the subsequent launch phase, we aimed to further entice the public to 'MAKE YOUR BREAK' at the KitKat Chocolatory. We utilized captivating imagery of swirling chocolate and ingredient shots to emphasize the irresistible appeal of the KitKat in a sophisticated manner. Additionally, we created immersive content that replicated the experience on digital platforms.