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TravelIt targeted B2B campaign

 

As reaching decision-makers is a top priority for TravelIt, the company faces the challenge of connecting with them through digital touchpoints amidst mounting pressure that causes them to avoid interactions with salespeople. How can TravelIt overcome this challenge and effectively reach decision-makers digitally?

 

The brief: Travelit wants to increase awareness by targeting decision-makers (CFOs, CEOs, and 
procurement). Highlight how Travelit saves time and money through its online suite of products.

Solution: With keeping their schedules in mind, we created an interactive sales toolkit that can be used by Travelit to generate leads and set up face-to-face experiences from driving fast cars to playing golf. The entire experience is tailored to the individual’s needs.

Art direction - Henno Reyneke

Copy - Inge Coetzee

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